Getting More Value from iGaming Traffic: A Guide by Kadam
Affiliate Marketing
Introduction
In the world of iGaming, converting visitors into paying customers is crucial. This guide aims to help affiliates and media buyers maximize the value of their existing paid traffic.
Why Just a Visit Isn’t Enough
Many users don’t convert immediately; some leave after viewing the landing page, while others may register but never deposit. The common mistake is considering these users as lost. However, they’ve shown interest, making them warmer leads than newcomers. The key to bringing them back effectively lies in segmentation, exclusions, and attribution windows.
Understanding Last-Click Attribution
Evaluating traffic through last-click attribution can be misleading. For instance, a user might see an ad, skip the click, and then make a deposit via another channel. In such cases, the final source gets all the credit, ignoring earlier valuable touchpoints, especially with formats like popunder, native ads, banners, and videos.
A Smarter Approach to Paid Traffic
The guide proposes a smarter way to look at paid traffic: retargeting users based on different funnel stages. By employing post-view and post-click analytics, you can gain insights into what truly contributes to conversions, repeat deposits, and reactivations, enabling more efficient budget allocation.
Table of Contents
- Why Just a Visit Is Not Enough
- Why Last-Click Can Hide the Real Picture
- A Smarter Way to Look at Paid Traffic
Resources
- Ad Networks Reviews
- Best Picks for Ad Networks
- Affiliate Marketing Tools and Spy Tools
- Case Studies and Deals (includes coupons and promo codes for various ad networks)
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