mVAS Offer Conversion Flows 101: How Affiliates Get Paid
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Table of Contents
- What You’ll Learn 🎓
- Direct Billing Conversion Flows
- SMS Billing Conversion Flows
- You Know the Flow!
- More mVAS Guides On the Way 🚀
What You’ll Learn 🎓
By now, you should be familiar with mVAS basics and why it’s profitable to promote it. You’ve likely explored different mVAS offer categories suitable for your traffic and audience, ranging from games and dating to AI companion apps. The final piece of the puzzle is understanding how conversions actually happen.
Direct Billing Conversion Flows
Direct Carrier Billing or Direct Operator Billing is a popular method for mVAS transactions due to its convenience. Its simplicity makes it appealing for both users and service providers. A crucial component is the Mobile Station International Subscriber Directory Number (MSISDN), which corresponds to the user’s mobile number and SIM card, allowing carriers to charge and identify the user.
Key Requirements:
- Internet Connection
- Carrier Data Connection (2G, 3G, 4G, 5G, or LTE)
The click flow varies, but typically includes:
- One-Click
- Two-Click
- Three-Click flows
- Header Enrichment with PIN Submit
SMS Billing Conversion Flows
SMS Billing flows include:
-
Mobile Originated (MO) flows:
- Standard MO
- Click-to-SMS
- Click-to-Call
-
Mobile Terminated (MT) PIN Submit
Understanding these conversion flows is vital as they impact your strategies, payouts, and landing page setup.