PropellerAds Updates: Work Smarter, Scale Faster
Media Buying
PropellerAds Updates Will Help You Work Smarter and Scale Faster
July 23, 2026
by João Aguiar
3 min read
Table of Contents
- NIKO AI: An AI Agent Inside Your Self-Serve Platform
- NIKO AI Use Cases
- Paid Social Traffic: A New Traffic Source for Social Audiences
- Two Updates Focused on Smarter Campaign Management
NIKO AI: An AI Agent Inside Your Self-Serve Platform
NIKO AI is the first AI Agent launched on a multisource advertising platform, now available directly within the PropellerAds Self-Serve Platform. Built upon 15 years of PropellerAds expertise and powered by Anthropic’s LLM, NIKO AI assists advertisers in automating routine campaign management tasks.
From creating campaign drafts to refining bidding strategies, NIKO AI supports advertisers throughout the entire campaign lifecycle while providing detailed explanations for each recommendation. Since it’s integrated directly into the PropellerAds Self-Serve Platform, setting up and using NIKO AI is straightforward, requiring no additional integrations, token costs, or separate accounts. Advertisers simply log in, click "Launch with AI," and start chatting in natural language.
NIKO AI caters to users at all experience levels:
- Newcomers: Receive guidance through their first campaign launch and optimal bidding strategy recommendations.
- Experienced Media Buyers: Benefit from smart campaign drafts, improved first-run performance, reduced manual optimization efforts, and on-demand advanced reporting.
Learn More About Niko AI
NIKO AI Use Cases
NIKO AI can automate various routine processes while never making changes without your consent:
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For Newcomers: Guide users through campaign launches and suggest optimal bidding strategies.
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Convert currencies into USD.
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For Experienced Media Buyers:
- Create smart campaign drafts.
- Scale campaigns to new geographic regions.
- Improve initial performance.
- Reduce manual optimization efforts.
- Generate advanced reports on demand.